Three decades on the same shoreline.
"Show the Red Sea slowly, properly, and by a guide who can name every fish on the reef."
That was the brief in 1990 — one small boat in Sharm El Sheikh, one stubborn family, and a coastline most travellers had never heard of. We didn't subcontract then, and we don't now.
Thirty-plus years later we've hosted more than three million guests across snorkeling yachts, private charters, Sinai hikes and dinner cruises — every itinerary still operated entirely in-house. It's how a small family business in Sharm became the top-rated tour company in town.
- 1990
One small boat
A single wooden vessel and a family who knew every reef along the Sharm coastline.
- 2003
Sinai expeditions
Mount Sinai sunrise hikes and St. Catherine's pilgrimages added to the itinerary.
- 2012
The fleet grows
Snorkeling yachts, private charters and the Sina Dream dinner cruise come online.
- 2026
Three million guests
Still family-run. Still in-house. Still answering the phone ourselves.